Live interview production
Turn any moderator
into a world-class interviewer.
Live and in the moment. Provoq shapes the conversation with you beforehand, then listens beside your host and privately hands them the question that opens the next door.
Keynote Q&As. Interviews. Panels. Podcasts.
The partnership
What a brilliant producer actually does.
You booked the right speaker and wrote a good brief. Then the session starts and your host is out there on their own.
Broadcast has never worked like that. The interviewers you think of as world-class have never worked alone. Behind them is someone who knows the material, follows every turn, and speaks only when there’s somewhere better to go. They never take over. They’ve watched the host work often enough to know how they build a question, so what arrives sounds like something the host was already reaching for.
Provoq brings that to every session on your programme. It preps with you, listens while your host listens, and privately proposes a question or a direction worth taking. What happens next stays with the host.
Great conversations shouldn’t depend on who can afford a producer.
Before the room
With you before the doors open.
Every interview worth remembering has a shape. Where it starts, where it turns, and what it has to reach before someone starts waving from the wings. Most run sheets are a sequence of questions. Provoq helps you build the route the audience takes through the subject instead.
By the time the doors open your host knows where it’s going and why, so when the conversation heads somewhere better they can follow it and still know where they are.
Prepare
Deep research on every speaker, the arc, your voice
Run
Listens to every word, reads every slide, follows them anywhere
Ask
On your screen or in your ear, and the follow-up that comes after
Review
What worked, what felt natural, ready for next time
A four-stage loop with a single return. Prepare: Provoq does deep research on every speaker, works out the arc of the session, and learns your host’s voice. Run: it listens to every word, reads every slide, and follows the speaker anywhere they go. Ask: the arc arrives on your host’s screen or in their ear, along with the follow-up that comes after. Review: what worked and what felt natural is kept, ready for next time. The only arrow that goes backwards runs from Review to Prepare, which is what makes each event better than the last.
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01You frame the event
What the room is for, who’s on stage, and what the audience should understand by the end.
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02It builds a dossier on every speaker
Their work, their views, what they’ve said before and what’s happening in their world right now. It reads the audience’s industry as well, which is often nothing like the speaker’s. Sources stay attached.
Where it looksProvoq works through relevant public material alongside the sources you give it, and every suggestion carries where it came from.
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03It finds the connection
Your speaker runs a logistics business. Your room is full of insurers. Somewhere between those two worlds is a question neither industry has thought to ask the other, and it’s the one people are still chewing over at the drinks afterwards. Provoq goes looking for exactly that.
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04You teach it your voice
This is the part that stops it sounding like software. Your host shows it how they open, how they build towards something, how hard they go and when. Then they cut what they’d never ask. What comes back sounds like them.
In the room
With you on stage, live.
Provoq listens to every word of a presentation, and follows interviews live, proposing follow-up options to the host live and in the moment. Choose to go a different way? Provoq follows you.
Illustrative session
Host How’s the year been for the platform?
Speaker Extraordinary. Adoption tripled quarter on quarter. We’ve never seen a curve like it.
Speaker …and honestly, the team just kept shipping through it
Proposed to the host only
You said adoption tripled. What happened to retention over those same three quarters?
Approvedsource · Q3 investor letter, p.4
You said the team kept shipping through it. What did holding that pace ask of them?
In the roomsource · live conversation
The four intents
- Clarify
- Test a claim against trusted material.
- Go deeper
- Get underneath the prepared answer.
- Connect
- Tie it to another idea, or another session.
- Challenge
- Examine an assumption, when that makes the conversation more useful to the room.
Run
While they’re still talking
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It knows what kind of talk it is
Motivational, technical, political, a tribute to a twenty-year career, a review of a bad quarter. Provoq works out which room it’s in and answers to it. A hard question isn’t an attack, but it has to be the right room for one.
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It takes in every word and every slide
Your host is the one person in the room who can’t see the screen behind them. Provoq can.
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It follows them wherever they go
Claims get checked against the dossier and the public record as they land. When the talk goes somewhere nobody planned for, Provoq reads up on it there and then.
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You signal what matters
Provoq can run a session end to end. The better version is a partnership. Mark the moment that lands, or move the next suggestion sharper or softer, and the arc bends towards it. Your read of the room is the one thing it hasn’t got, and this is where that goes.
Ask
When it’s time to engage.
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Whether a full interview, a panel, or a Q&A following a presentation, Provoq presents the best possible question arc – on your tablet, or in your ear – and listens live to continually shape the conversation. When appropriate, it even fact-checks in the moment.
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It hears you ask
It knows when the question has been taken, listens to the answer, and goes back to work. The follow-up is ready while the subject is still open.
Review
Afterwards
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It gets better every time
Which questions felt natural in your host’s mouth. Which ones opened the conversation up. Provoq brings that to the next one.
The value
You flew them in. Now help the conversation land.
The keynote is the line item. The conversation is where the room finds out what the speaker actually thinks.
Provoq listens to the keynote as it’s delivered and helps your host build the conversation out of what was actually said, while the room is still warm. Same story with the panel after lunch.
Same speaker. Same fee. A much closer encounter with what they know.
The measure isn’t whether the session ran to time. It’s whether people left feeling they’d met the person on stage, and got to something that was never going to be on the slides.
Built for the stage
Built from the stage
Built by someone who has needed it.
Provoq comes from Joe Davis, who has spent more than 20 years hosting conferences and boardroom conversations for clients in every industry, from aerospace and defence to agriculture and government.
Most of what’s in here exists because a room needed it and it wasn’t there, usually about four seconds after it would have been useful.
A better question, at the moment it’s actually worth something.
Built to be carried on stage.
This isn’t a dashboard. On stage your host has one hand free, about a second to look down, and no appetite whatsoever for surprises. One glance shows what Provoq is offering. One movement decides what happens to it.
If it needs a manual, it has already let you down.
Private pilots
Send us your last session. We’ll show you what Provoq would have proposed.
Tell us about a session you’ve run, or one you’re planning: the room, the speaker, and what the audience came to find out.
Paste a recent or favourite keynote video and we’ll show you several moments Provoq would have noticed, the directions it could have offered, and the sources behind them.
Thank you. We’ll take a look.
A person will review what you’ve sent and come back to you shortly.